That doesn’t mean that there isn’t competition and that the money comes easy. Personal training takes a lot of time and we often find ourselves trading hours for dollars. Unless you’re training the super rich, celebrities, or professional athletes you likely are not making the money you deserve and not helping as many people.
Boot camps are quickly becoming a popular to train clients. It’s a win-win for both parties. Fitness boot camps allow trainers to help more people and make more money while providing an affordable way for clients to get personal training.
If you are a personal trainer thinking about starting a fitness boot camp, here are some tips to help you get started.
1) The first thing you need to do is decide who your boot camp will target. There are many groups of people and occassions to which you can market your boot camp. You can target brides-to-be, grooms-to-be, new moms, kids, bikini boot camps, abs, spring breakers, or just the general population looking to lose weight and get in shape.
Who you target will depend on what time of year it is, but there are always people with good reasons why they need to get in shape. Determing who you will target will help you figure out how to market to your crowd.
2) At the beginning of each boot camp you need to hold an “orientation” session. This will allow you to lay the expectations for both yourself and the participants…they know what to expect of you and what you expect of them This way, they’re mentally prepared for the experience in the coming weeks.
3) Be creative! Step outside the normal push-up, squat, lunge, and jumping jack routine. Think up some fun games and exercises that get people moving and keep things fresh. Push-ups, squats, lunges, and jumping jacks are good, but figure out a fun way to incorporate them into your boot camp workouts. You’ll be amazed at the things you can do with grade school games such as tag and ultimate frisbee. Find a local park and have a blast!
4) Even though you’re training a group of people, it’s important that you pay attention to each individual client. They’re paying you to train them so make sure that you’re meeting their needs and they are doing the right things to accomplish their goals.
5) While most boot camps are exercise oriented, you can’t forget about nutrition. Nutrition is what will make or break a boot campers success. There are two ways, or a combination of both, that you can do this. The first is to hold a nutrition seminar to educate the participants on proper nutrition. You can present general nutrition information and hold a Q&A session at the end.
The best, yet most time consuming, way to do it is to schedule individual sessions with each boot camper to design specific nutrition plans. I love doing this because it gives you the opportunity to really get to know each client and help them reach their goals. This will help them tremendously and set you up with a long term client. It will take more of your time, but it is definitely worth it.
Boot camps are a great way to increase your revenue and they can be an absolute blast. Just make sure that you still pay attention to the needs of each individual. Do this and you will have a lucrative business on your hands.
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